#AFreelancersLife: Maddie from DariaDaria

Here's why I started #AFreelancersLife: To highlight different freelancers every month from & around Vienna from all sorts of backgrounds and pick their brains about what they do and how they do it. Check out all previous featured freelancers right here. If you would like to be featured just drop me a line and let me know!  Today's post is a special one: Maddie is the face and brain behind one of the most popular german-speaking blogs, www.dariadaria.com. Not only does she share super cool outfits and her favorite make up routine, she also talks about a variety of things that go beyond the usual spectrum of topics you see on other lifestyle blogs. 

© www.dariadaria.com

© www.dariadaria.com

How long have you been a freelancer and what exactly is it that you do?

I have been freelancing since 2013. I currently work as a blogger at www.dariadaria.com, where I blog about various topics such as veganism, minimalism and fair fashion.

How does your typical work day look like, if there is one at all?

If I’m not travelling for my blog, my typical work day consists of a lot of meetings, answering tons of emails and editing pictures and videos for the blog.

What does your freelancing work entail?

What doesn’t it entail? It’s a broad mix of taking pictures, writing texts, answering emails, cutting videos, updating my social media channels and staying in touch with my readers. This can be a lot of work in itself: a lot of my followers ask questions about things like the brand of shoes I’m wearing, the exact name of the lipstick color or advice on where to get vegan food in Vienna. I try to answer as many of them as I can!

What has been your biggest highlight so far as a freelancer?

It’s hard to say because I’ve had so many amazing moments as a blogger. One of the biggest highlights was definitely the time I got to partake in the Great Moments Gala on ORF (main Austrian television channel) - another awesome project was the fair and vegan clothing collection I did with "anzüglich".

© www.dariadaria.com

© www.dariadaria.com

How does your previous education & experience tie in with your current freelancer work?

I studied photography at the “Graphische” (a school for graphics and communications design), which definitely helped expanding my skills and interests. After that, I studied Design Engineering and obtained a Master’s degree in Fashion Photography in Milan, Italy. Since blogging was (and still is) a very new field, I mostly experimented with it - so a lot of “learning-by-doing” was definitely involved.

Do you sometimes have motivational lows, and if so, what do you do to get out of your low?

Of course, just like anyone! When I find myself in a funk I try to strategically structure my workload (for example with to-do lists). Physical activity also helps a lot!

What do you love about being a freelancer? What do you hate?

I love the freedom it provides me with! Being this flexible is definitely truly wonderful. I don’t like the uncertainty of it, on the other hand - as well as the bureaucratic drawbacks it adds to your daily life (taxes and bookkeeping, I’m looking at you).

© www.dariadaria.com

© www.dariadaria.com

How do you structure your days?

As a blogger, I have a lot of meetings, which I try to schedule either early in the morning or in the afternoon - this leaves me with time to get some actual work done in between. I also have an office in a co-working space, which really helps! I take breaks whenever I need them, otherwise I won’t get far. That’s the gist of it!

Which are your favorite 3 websites or apps you’re using on a regular basis?

Wunderlist, VSCO Cam and Google.

Tell us about an exciting project you have worked on which made you proud.

As mentioned previously, the collection with "anzüglich" was definitely one of the coolest projects I was able to work on. Additionally, I was asked in 2015 by Vier Pfoten to accompany them and document the transfer 6 lions from Holland to a big cat sanctuary in South Africa - a one-of-a-kind experience, for sure. I’m also really proud of a short documentary I was able to film and produce for Sky TV, where I was able to visit 3 amazing sustainable, fair and green Austrian companies.


If you want to keep in touch with Maddie and her blog, make sure to follow her on Facebook or Instagram and subscribe to her blog and YouTube channel.

What about you - are you toying with the idea of going freelance? If so, I'd be happy to help you get started! I recently launched two workshops for freelancers which can help you find your niche, your position and your strategy. Get in touch with me now so we can change things up in 2016!


Thanks for taking the time to read this! I'm Melinda and I offer creative and strategic coaching for passionate solopreneurs and freelancers. Connect with me on Twitter or sign up for my bi-weekly newsletters for more information and resources on #AFreelancersLife.